Consider the IBM logo.
Visually, you just see three letters when you look at this logo. However, there are actually eight horizontal lines with gaps.
The whole is more than the sum of its parts.
The iPod is a more complex example. It was a hugely successful portable music player. Why was that?
The secret behind the iPod’s success was Apple combining several things to create something new. It was so new that it revolutionized the music industry.
There were a few essential parts that made the iPod a success.
First, although many music players already existed, Apple made a better designed and more beautiful one, with the capacity to store a very large number of songs.
Apple also acquired an existing, easy-to-use software program for music management and syncing with the iPod. They renamed it “iTunes.”
Afterwards, they added the last piece of the puzzle - the ability to easily buy single songs (instead of whole albums) for a very low price, all from within iTunes.
Each essential part, on its own, would not lead to the revolution that became identified as the iPod. Combined, they created the perfect storm - a gestalt idea.
Gestalt is an organized whole that is perceived as more than the sum of its parts (Oxford English Dictionary).
These ideas, when implemented, combine essential elements working together to create a whole that is larger than its parts.
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