(Padme to Qui-Gon in “Star Wars Episode I - The Phantom Menace”)
The founders of Airbnb paid to sleep on an air mattress in someone's living room so they could attend a convention. It was not cheap, but it was much cheaper than the high hotel prices, as a result of a convention in town. Based on their own experience, they thought others would be willing to do the same.
They envisioned people allowing others to stay with them, and people willing to stay in such conditions. The higher prices of accommodations during the convention, would make both parties agree to this arrangement.
The assumption that they implicitly made, was that both the homeowner and the guest would only agree to this when pressured by lack of accommodations and their high price (both caused by high demand due to the convention in town).
However, they were wrong. And Airbnb went on to become the leader in a new category of accommodations.
You have a narrative in your mind that is based on some assumptions. If you can’t detect them all, you’re in for some surprises (not all as pleasant as in Airbnb’s case).
It is not easy to catch all your assumptions - some are hidden. It’s made more complicated by your story having multiple levels. Each “why” you ask yourself about your idea and its different parts, takes you deeper. What, at first glance, seems like the true reason, may just be superficial, only on the surface. When you dig deeper, you’ll discover your true assumptions.
Would you like Haim to help you?