Thinking Out Loud
Consider the IBM logo.
Visually, you just see three letters when you look at this logo. However, there are actually eight horizontal lines with gaps.
The iPod is a more complex example. It was a hugely successful portable music player. Why was that?
When Coca Cola first marketed in China, they translated the brand name phonetically. But the meaning of the characters came out “bite the wax tadpole” or “female horse fastened with wax”.
A funny anecdote. It teaches us something fundamental…
The assumption that they implicitly made, was that both the homeowner and the guest would only agree to this when pressured by lack of accommodations and their high price (both caused by high demand due to the convention in town).
However, they were wrong. And Airbnb went on to become the leader in a new category of accommodations.
One of the pillars of Flow is controlling our consciousness and how we perceive what happens in the real world.
To do that (while not becoming delusional), you need to clearly know both your conscious mind and the external world. If either is fuzzy, then you are in danger of going off track and never achieving Flow and happiness.