Thinking Out Loud


Attract Complaints

When you implement your idea, and it becomes a product or service, you have a great tool that was not available when it’s was still only an idea. A device that will help you not only change your product but also can help you make your idea better. The tool is feedback from those using your product to gain the benefit you created with your initial idea. But, there is one problem: most will never tell you what you need to know. [2 min read]

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Your Idea, Essentially

Are you doing a lot but not achieving as much as you’d expect? It’s like treading water. You invest a lot of energy but never get far. If you want to achieve the most in the least amount of time, you should stick to only doing what’s essential to reaching your goal. [2 min read]

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Growth Matrix

Growth comes when users (clients, customers, buyers) find meaning in what you are selling. You create an idea. It has an essence – what makes it work. You create a product or a service by deciphering the essence of your idea and implementing it in a way that’s meaningful to the target audience. [1 min read]

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Want To Prevent Errors?

It’s simple, but not easy. I’ll get to that shortly. I own a Japanese tea bowl I like to use for drinking my coffee. It’s not much suited to drinking from when full, but I still love drinking my coffee from it. The first couple of times drinking from this bowl, I spilled some coffee. I know why, and I know that slowing down when drinking solves this problem. Still, it happened 2-3 times before this knowledge became ingrained enough to be used without conscious thought. [1-2 min read]

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Easier “No”

Your time is most valuable. Deciding and committing to taking your idea and making it real, takes years, sometimes decades. During this journey, you’ll have to stay focused. Daily you’ll face options you should refuse. [1 min read]

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Deliberation Leverage

You have probably heard about the 10,000-hour rule created by Malcolm Gladwell in his book “Outliers: The Story of Success.” Gladwell proposes that the key to success is doing the thing (e.g., practice) in the right amount (10,000 hours). Execution – doing – is vital for success. I used the word “created” above on purpose. It is based on real research done by Anders Ericsson, but the way Malcolm Gladwell presents it in his book is not precise. [1-2 min read]

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Innovation Escalation

You need ideas to innovate. Creating ideas is the easier part. Then you need to decide if your idea is good, if it fulfills its purpose to the target audience. How do you know which ones are good? Even if your idea is good, how do you know if (and how) you can make it better? [1 min read]

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False Doubt

Not knowing is the normal constant state. For most decisions in life, you will not have a full context of knowledge – even if the evidence is overwhelmingly conclusive to be sure in your decision. [1 min read]

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Ability Boost

Did you ever experience these two feelings? 1. You try something (usually new), and by the looks of it, even before you try doing it, you have confidence that you can do it. You are convinced you are better than most people at it (even though you never tried it before). Many times you are right. 2. You are about to do something you feel won’t go right. You think that most people are somehow better at it than you. You try it, and mostly your prediction of failure comes true. [1 min read]

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Set Your Angel Free

“I saw the angel in the marble and carved until I set him free.” — Michelangelo As an entrepreneur, you are also an artist. Michelangelo had knowledge and skill, both from studying and experience. You have your own capabilities also from studying and doing, gaining experience. [1 min read]

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What Does It Mean?

Wristwatches were first worn by women more as a decoration than a tool for punctuality. It was only during World War I that soldiers began using wrist watches for their time keeping functionality. Now, 100 years later, people wear mechanical watches for many reasons. (The least important reason being the need to tell accurate time!) [1 min read]

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Opportunities Ahead

Most of the work you’ll do when implementing your idea is about solving problems. Think about it; your idea itself is probably about solving a problem – your idea is the solution. Concentrating on the problem and the solution is something you must do to make your idea real. From time to time you should also do something else: see new opportunities with your idea. [1-2 min read]

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Quarantine DNA

How do you limit the spread of an infectious disease? Since the virus spreads through contact with an infected person, prevent physical contact between sick and infected people and healthy ones. How should we do this? [2 min read]

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Quick Risk Factors

When my wife was pregnant with our first child, we asked our doctor if it was safe for her to fly. First, he told us that the statistics showed there is an eight-fold increase in the chance of problems during a flight, for pregnant women. It sounds frightening, doesn’t it?! Then he also said… [1 min read]

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Should You Compromise?

Let me start with a personal tale of woe. At one time,I was closely involved in a very profitable venture. Unfortunately, it was shut down within two years of reaching its peak. My sorrow was aggravated by the fact that I had predicted the long term negative effect of each decision that lead to the venture closing down. [2 min read]

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“Just Keep Talking”

…This is what you should be doing whenever you delegate a task, whenever you outsource. You know what you want and can predict different paths others might take. But… You need deep knowledge to be able to do that. This knowledge comes from two sources… [1 min read]

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Gestalt Ideas

Consider the IBM logo. Visually, you just see three letters when you look at this logo. However, there are actually eight horizontal lines with gaps. The iPod is a more complex example. It was a hugely successful portable music player. Why was that? [1 min read]

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Opponent Processing

When Coca Cola first marketed in China, they translated the brand name phonetically. But the meaning of the characters came out “bite the wax tadpole” or “female horse fastened with wax”. A funny anecdote. It teaches us something fundamental… [1 min read]

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You Assume Too Much

The assumption that they implicitly made, was that both the homeowner and the guest would only agree to this when pressured by lack of accommodations and their high price (both caused by high demand due to the convention in town). However, they were wrong. And Airbnb went on to become the leader in a new category of accommodations. [1 min read]

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Achieving Flow with Your Idea

One of the pillars of Flow is controlling our consciousness and how we perceive what happens in the real world. To do that (while not becoming delusional), you need to clearly know both your conscious mind and the external world. If either is fuzzy, then you are in danger of going off track and never achieving Flow and happiness. [1-2 min read]

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